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Fashion Targets Breast Cancer launches next week

Fashion Targets Breast Cancer launches next week

Fashion Targets Breast Cancer (FTBC), the charity event which raises money for Breakthrough Breast Cancer, is celebrating its 14th year in true fashionista style.

The campaign, originally launched by Ralph Lauren in 1994 after his friend died of breast cancer, is joining forces with some of the UK’s hottest fashion stores to raise money for cancer research. This year’s campaign, called ‘Wear Your Support,’ is all about showing support by wearing items from your favourite fashion stores.

Brands, such as M&S, River Island, Topshop, Coast, Warehouse, Whistles, Superdry and My-Wardrobe, are all launching limited edition pieces. There is something for everyone, whether it be a lingerie set from M&S, a dress from Coast or a hoodie from Superdry. This is my kind of campaign, supporting cancer research through buying fashion- I’ll have the lot!

The online store is launching next Monday March 29 at Fashion Target’s Breast Cancer’s website, when the three famous faces of this year’s campaign will also be unveiled, shot by Mario Testino. Past faces include Naomi Campbell, Kate Moss, Twiggy, Gisele and Natalie Imbruglia…so watch this space!

FTBC pics, bracelets and travel wallets will also be available to buy exclusively from River Island, Topshop and brace yourselves for a fashion enslaught next Monday…what better way to raise some money!

fashionbite xx

Emily Seares is an award-winning magazine editor and journalist and the founding editor of FashionBite. She was featured in VOGUE's Digital Powerlist Top 100 and is a quoted style expert for most national newspapers and magazines.

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