Ebay to launch new fashion site
Ebay.co.uk is launching a new fashion sub site, fashion.ebay.co.uk, in the next few months.
Speaking at Retail Week’s conference this week, Ebay UK managing director Mark Lewis said the site will focus on sellers offering branded fashion in volume. However, he didn’t specify which type of brands.
The idea behind it is to offer Ebay customers a more targeted user experience.
Mark said: “a 30-year old guy buying a DVD player has completely different needs than a 20-year-old woman looking for an outfit for a night out.”
Details of the venture are quite skeletal, but it sounds interesting- although it really depends on what brands are on offer. If it’s for sellers to shift mass market sportswear brands in volume, I wouldn’t call it a specialist fashion site.
Amazon launched a footwear/accessories website in the UK called Javari at the end of last year, see fashionbite’s post Amazon Strikesd Again, so Ebay could be jumping on a similar bandwagon? Watch this space.