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Apple iPad: the future of magazines?

Apple iPad: the future of magazines?

So, Apple has unveiled its most advanced techonology to date, according to big boss steve Jobs (left)…but what does this mean for the publishing world?

The iPad tablet is a large version of the iPhone, with a 10-inch screen, and allows users to surf the web, play games, read e-books, newspapers/magazines and much more. But will such technology become mainstream? Experts think so.

Amazon already sells electronic book readers, but the e-book market has not yet taken off. Michael Brook, of gadget magazine T3, told The Evening Standard: “This device could do to publishing what the iPod did for music.”

We will be able to download our favourite magazines/newspapers/books on to the iPad (or its equivalent) and use its easy-to-read screen to digest up-to-the second news. We’ll also be able to slice and dice the newspapers to our exact requirements, for example only downloading business and sport if that’s where our interests lie. Great for advertisiers who want to target a specific market. Daily newspapers will become obselete.

In my New Year’s post, 2010:what the future holds? I predicted the end of the next decade would see the death of newspapers, but it could also mean the death of magazines and books…a scary thought! Online content has been free for years, this will change. The publishing world is going through a huge upheaval, but it will come out stronger for it.

It’s exciting times! Online-only newspaper and magazines will also start to become the norm, so watch this space!

fashionbite xx

Emily Seares is an award-winning magazine editor and journalist and the founding editor of FashionBite. She was featured in VOGUE's Digital Powerlist Top 100 and is a quoted style expert for most national newspapers and magazines.

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