2010- what the future holds…?
So…tomorrow heralds the start of a new decade, new techonologies, new websites, new designers, new beauty launches…!
….But what I find really interesting 10 years from now- how will we all digest the news?
Will newspapers/magazines still exist? Will everything be online? Will news bulletins be confined to 140 characters on twitter? What will be the facebook/twitter of the ‘teenies,’…if we’re calling it that?? Will all content online be paid for?
Ummm…we were told we’d all be flying around on space cars at the end of this decade..so not all predictions come true!
My thoughts are…Amazon’s e-reader will become as mainstream as mobiles and the ‘old-fashioned’ newspaper will be archived to the museum, with people questioning how we got by reading the news daily, rather than up to the second? We’ll all be downloading the ‘online newspaper’ which will fit our exact requirements, only paying for what we read e.g. sport and news, or business and comment. Some form of paper news could still exist, but it will be in the form of free newspapers, supporting the online brand where all the content is paid for.
So, what does this mean for online fashion/beauty firms?
I think, if it’s not already, online will become the brand’s flagship store. Shops will still exist, but as a marketing/advertising tool for the brand. Firms will showcase their product in store, but purchasing will be done online at in-store computers (or at home) and retail stores will become the pick-up point for online purchases.
The last 10 years has brought us some groundbreaking online fashion firms, such as Net-a-porter and Asos, which have changed the way we shop for fashion- bringing shopping online for clothes mainstream.
What will the next 10 years bring??
Whatever happens, they’ll be plenty to write about! So, keep posted for all the latest online fashion/beauty news, website launches and fab product reviews of the next decade.
Wishing you all a very Happy New Year, whatever you’re doing. See you in 2010!