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Matalan ss10 trend report

Matalan ss10 trend report

Matalan’s offer just gets better and better and ss10 does not disappoint! This gorgeous grey waterfall jacket (below) looks fantastic, the fabric feels amazing and it only costs £28.
Studding and embellishment on shoes, handbags and leather..a strong trend for autumn has continued into spring/summer.

Saw some gorgeous Miu Miu studded leather handbags at Liberty the other day…Matalan’s versions are a bit more affordable!
Underwear as outerwear, a key trend for ss10, was also shown off at Matalan. Love this floral print top. Along with bright florals and exotic, flower prints in abundance..looks great with a tan! Nautical stripes continue to be a strong trend for summer, love this striped jumper dress -only costs £14!
Matalan’s price points are fantastic for the quality of the product. You can buy all items online from early next year at

I also hopped into bed with Laurence Llewelyn-Bowen…all in the name of research of course!
We chatted about Laurence’s latest home/bed range for Matalan, which is bigger than ever before, and his upcoming new TV series. Laurence says: “The range is inspired by opera -it’s both opulent and theatrical. I’m really proud of it, I’ve turned up the volume on colour and it’s bigger than ever.”

The range does look fantastic and the new furniture items, such as a gorgeous glass-topped table, look like expensive vintage. Laurence says: “I’ll be moving more and more into furniture, the feedback has been really positive.”

Laurence is also launching a new TV series in January called House Gift on ITV. It will be on every weekday at around 4pm. He will be pitted against two experts each day to find the perfect house gift for various different households, using a budget of £200, £500 or £1000. Laurence says: “We have to find one thing which sums up people’s tastes. I’ve had fun with it, but the experts take it very seriously. It will be high end, Come Dine With Me style.”

fashionbite xx

Emily Seares is an award-winning magazine editor and journalist and the founding editor of FashionBite. She was featured in VOGUE's Digital Powerlist Top 100 and is a quoted style expert for most national newspapers and magazines.

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  • Google is strange sometimes, I went online looking for UK holiday recommendations and ended up here!


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