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Whistles to relaunch website: UPDATE

Whistles to relaunch website: UPDATE

I’ve had a little poke around Whistles new website and here are my thoughts. It looks fab, is easy to navigate and clearly represents the product and the brand. The site design is pared down minimal, with a colour palette of grey and white- very in tune which the new brand direction. The ‘collections’ area displays all the product on one model, merchandised differently with each pose. If you click on a specific item you are then taken through to the shop with details of the piece. In the shop area, you can see the fabric of the item in greater detail by hovering your mouse over the image.

I like the style, it’s simple to use (no gimmicks) but very detailed in what it offers the customer. Alongside Whistles own label, the site also offers over 10 new, young designers. These include Sophie Hulme, Hope and Alex Monroe, which are all merchandised in their own space on the site, clearly differentiating them from Whistles mainline collection. The site is great for the brand and customers- it is simple and understated but still rich in detail.

Visit it for yourselves at and let me know your thoughts..

whistles Whistles is currently in the process of relaunching its website at’ll update later with my thoughts on the revamped offer!

Also, thought I’d flag up a new online store, perfect for all you transatlantic shoppers! The company’s called Bundle Box and you can visit it online at The site allows you to buy from any US website, by giving you your own US address which you can have the goods shipped to. Once you register (which is free of charge), you’ll be given a bundle box address where you can store as many goods as your box will fit, for up to 30 days. The box will then be shipped out when you request it, which will take between 5 to 10 working days.

The site will calculate the import duty and VAT charges, depending on how much stuff you’ve ordered, and it will all be included within the price. For example, you can pick up a new Blackberry Curve for $243, which would be £189 from Bundle Box including shipping costs. To order a Blackberry Curve handset from The Carphone Warehouse in the UK, you’d be paying between £300 and £400, depending on what model you go for…so we’re talking about massive savings!

Around half of the top US websites also don’t currently ship to the UK, so it could solve all your problems if you’re an avid Macy’s, Abercrombie and Fitch or JCPennys fan..and it’s cheaper than your airfare!

fashionbite xx

Emily Seares is an award-winning magazine editor and journalist and the founding editor of FashionBite. She was featured in VOGUE's Digital Powerlist Top 100 and is a quoted style expert for most national newspapers and magazines.

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