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Lipstick and Lace

Lipstick and Lace

lipstick and lace

A new fashion website Lipstick and Lace has launched, check it out for yourselves at www.lipstickandlaceboutique.com It stocks brands including Arrogant Cat, Folia and Wild Fox and a great mix of vintage pieces- I’ve got my eye on this gorgeous vintage strawberry box (below), would make a fab handbag!box

 

However, what’s really interesting about the site is the personal shopping service offered by owner SallyDaynes. She is on hand from 9am-9 pm every day to offer shopping advice to customers. Sally is encouraging shoppers either to email or call her to discuss what they’re looking for-her aim is to get to know her customers on the same basis as if they were visiting in store. It’s an interesting idea. It’s not enough now just to sell online, websites are looking to offer the same customer experience as a retail store, if not more, to attract shoppers. I’m not sure how she’ll cope though if there’s a mad rush of customers wanting advice in their lunch hour or at 9pm…two of the busiest shopping times online..but giving a face/voice to her online store is a great way to erradicate any fears people might have about buying online- and a fantastic way to get to know her customers.

fashionbite xx

Emily Seares is an award-winning magazine editor and journalist and the founding editor of FashionBite. She was featured in VOGUE's Digital Powerlist Top 100 and is a quoted style expert for most national newspapers and magazines.

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