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REVIEW: CREAM, Shoreditch

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Oh god, we love this place. We love the double-height ceilings and simple decor, we love the Shoreditch location and we love Magnus Reid, the brains behind the operation quietly cooking up a storm behind the counter.

White walls, filament bulbs and green plant fronds jump on current trends without added pretension: copies of Protein magazine line the walls, dogs are more than welcome and a gamut of fresh fruit and veg fills up the bottom of the drinks fridge.

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A beautiful Saturday morning saw us at CREAM bright and early, with a healthy brunch in mind. Magnus (whose experience casually includes running the Hackney Pearl and creating the Rooftop Cafe at the Shard), genially guided us towards scrambled egg with top-quality chorizo (£10) and smoked trout fillets with nasturtium and a fried egg perched on top (£9).

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As an extra treat, we sampled natural yoghurt, artfully spread around a large bowl then peppered with seeds and fresh figs (£6). We’re delighted to say all was served up in record time by lovely staff, big portions justifying the slightly heavy price tag.

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The menu is clean and simple, like everything else here – guests aren’t bombarded with unnecessary detail about dishes. Plates sailing past your head to other customers are advertisement enough in themselves – French toast smothered with fresh berries looks more than good enough to warrant a return visit.

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There’s something exciting about this place, the counter heaving with delicious treats from quality suppliers (freshly-made cakes are by Hackney Yolk, a local company with the most lust-worthy Instagram since Clerkenwell Boy’s).

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Tucked away from the main high street, it’s the sort of cafe that will live and die by recommendations. Lucky for Magnus, the clientele are as in-the-know as he is – their excited Twitter uploads are the only advertisement he needs.

Amy @ Fashionbite xx

Website: Cream-shoreditch.com

Address: 31 New Inn Yard, London EC2A 3EYSign-Up To FashionBite’s Weekly News

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