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REVIEW: Every Hotel, Piccadilly

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If you’re intent on playing tourist in London, we’d always suggest a hotel if you don’t already have the, err, pleasure of living there (rent, council tax and FREEZING weather stretching anyone else to breaking point?). One day is never enough and if you’re going exploring, it makes sense to stay in the centre – you want to be able to jump into the madness with two feet, yet retreat to somewhere spacious and quiet.

Sadly, unless you’re paying upwards of £400, we’ve found it’s near impossible to meet all those criteria – but Every Hotel comes pretty close. The plus sides are numerous, not least that it’s perched on the edge of Piccadilly Circus and Leicester Square – therefore a stone’s throw from Chinatown and a short walk from Oxford Circus, Soho and Covent Garden.

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Every square inch usually counts in this highly sought-after postcode, but the designers haven’t scrimped on comfort. Deluxe rooms boast 40″ flat screen smart TVs (complete with HDMI cable), spacious bathrooms (with high pressure, rainwater showers and dressing gowns) and a Nespresso coffee machine, while double glazing takes care of noise from buzzy Leicester Square (many rooms have the perfect view for when film premieres roll into town). Junior Suites are frankly enormous with their own lounge area, plus free wine and beer thrown in the mix.

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While the lobby and bar/dining areas aren’t something to write home about, they’re pleasant, clean and serve a purpose if needed. The hotel’s designers are aware that if you’re staying in this part of town, you won’t be spending much time inside – but know a decent night’s sleep (in a HUGE Hypnos bed) is key to an excellent stay.

Being a ‘limited feature’ 4* hotel, certain cut backs are made to save on cost (a little like a budget airline). Every Hotel have done away with the ballrooms, meeting areas and spa facilities customers don’t actually use, pouring money into the areas that benefit the modern traveller (like installing the fastest free Wi-fi in any London hotel, yes please!).

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Room service isn’t available, and there isn’t a proper restaurant (a small buffet breakfast is available to all guests, and if you’re really desperate, there’s a short menu of burgers, pizzas and salads, but we’d advise staying away – looks and tastes like something you’d find on easyJet). Though the tiny gym area offers but a few machines, those provided make use of cutting edge NFC technology, an app-based internet service giving you access to games, Facebook, Twitter, YouTube flip board and more.

Everything at Every Hotel has been designed with the busy customer in mind, down to checking in and out – if you’re pressed for time, you can skip a queue at the front desk and pay your balance at a machine in the lobby. Huge touch screens are mounted on several walls, a fun way to search for a restaurant or landmark, and several TVs in the breakfast area serve up the morning’s news with your eggs and bacon.

Openings are planned in Hyde Park, Leicester Square and Bloomsbury, with 50 planned to open globally by the end of the decade – these guys really are ‘getting up to everything’, and they’re making it possible for their guests to do the same.

Standard doubles start from £192.

Website: Every-hotel.com

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