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H&M to collaborate with Isabel Marant (All The Details!)

Isabel Marant collaborates with H&M. FashionBite

In what is set to be the most exciting launch to date, H&M has just announced its latest collaboration, with Parisian designer – and fashion editor favourite – Isabel Marant.

Marant’s effortless Parisian chic style, mixed with boho elegance and a rock n’ roll edge is the go-to label for fashion lovers worldwide.

The designer will create a collection of womenswear and accessories for the Swedish high street giant H&M and for the first time ever menswear, which will launch in selected stores and online on November 14.

Isabel Marant said: “I am flattered by this collaboration: H&M works with the best designers and this invitation is an exciting honour. I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts: my take on fashion is all about personality.”

Born and raised in Paris, Isabel Marant started customising her own clothes while still at school. A graduate of the famed Studio Berçot, she worked her way up the fashion industry starting with a jewellery line, then adding knitwear and finally launching her eponymous collection in 1994. Today she runs an internationally successful fashion powerhouse with a string of boutiques worldwide.

H&M has previously collaborated with the likes of Karl Lagerfeld, Stella McCartney, Versace and Lanvin.


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