The Hoxton is one of those places you hear so much about, you feel like you’ve already been before you arrive. Shoreditch glitterati like Alexa Chung have been known to rest their heads in this artsy East End hotel after a night on the trendiest tiles in London, so I thought I’d give it a try.
Upon entering the building I was immediately struck by the relaxed, youthful atmosphere of the place – the sound of ping pong balls bouncing, groups of friends laughing in the bar and staff chattering amongst themselves. Mis-matched, chintzy furniture contrasts with offbeat wallpaper, ultra modern art and exposed brickwork, giving off a trendy student union vibe. There is no pomp here, and that’s the way they like it.
Checking in at reception, I noted something particularly special, and so refreshing to see – a goldmine of wines, chocolate, crisps and every other tuck shop treat one could wish for, on offer at high street prices – no paying £3 for a bag of peanuts here. Just buy what you fancy, if you fancy it, and take it upstairs to build your own mini bar.
Passing through space age corridors drenched in dim orange lighting, I felt like I was creeping through the aisle of a red-eye long haul flight – the decoration wasn’t to my taste, but you can’t please everyone. Inside the room, things improved considerably. A clean, spacious bathroom, fun wall mural and kitsch pillow set raised the hotel’s design in my estimations – very cute.
The hotel’s raison d’être is providing a comfortable, affordable space to stay in a prime location, stripping away the need to pay for extravagant extras you don’t need or want. Watch out for their famous £1 sale – every night, the hotel give away 5 rooms for just a quid. Failing that, it’s likely you’ll find one for around £29, if you get in quick. It all feels a little Easyjet (if a slightly outlandish interior designer were given the reins).
Owned by the man behind Pret A Manger until May this year, the hotel’s subtle links to the fresh food company are well placed – the Hoxton’s founder certainly knows his audience, removing pricey breakfasts from the cost of the room and instead providing a complimentary Breakfast Bag, containing a Pret yogurt, banana and orange juice. Should you desperately need a bacon sandwich, you can of course grab one downstairs in the Bar & Grill.
I visited the hotel’s adjoining restaurant during my stay, ordering a hefty serving of tender pork ribs, wilted spinach and fries to share with my guest. Our food was delicious, enjoyed in the jovial atmosphere of a buzzing bar full of people who seemed to be regulars.
The Hoxton is the perfect place to stay if you’re planning a heavy night out in East London – easy walking distance to Old Street and Liverpool Street tube, it’s got great bus links and a lively clientele to get your party started. If you’d prefer a quiet night, perhaps this isn’t for you – a prime location like this comes at a price – there will be guaranteed noise until the early hours. As long as you’re the one making the racket, you’ll have the time of your life.
Amy @ FashionBite xx
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