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Ode To The Magnificent Burberry!

Ode to the magnificent Burberry, FashionBite

Last night, I was at the launch party of Burberry’s ‘The Britain’ watch collection at its new Regent Street flagship and WOW… this store is incredible!

Ode to the magnificent Burberry, FashionBite

Ode to the magnificent Burberry, FashionBite

Ode to the magnificent Burberry, FashionBite

Ode to the magnificent Burberry, FashionBite

The 44,000 sq ft retail masterpiece has been two years in the making, since the concept was devised by creative director Christopher Bailey, and I imagine it is every bit his dream as the layout and design are absolutely magnificent.

I was like a kid in a candy store yesterday evening, running around all the new AW12 collections ticking off everything I wanted to buy. The layout of the store just makes you want to purchase everything, it’s so beautifully presented (very dangerous!) And there are floors and floors to explore, each with different boutique-y areas. I could easily get lost in there for a whole day.Ode to the magnificent Burberry, FashionBite

Ode to the magnificent Burberry, FashionBite

Ode to the magnificent Burberry, FashionBite

Ode to the magnificent Burberry, FashionBite

The layout feels very much like a department store – but mono brand of course – with many of the original features of the old Victorian building also showcased, so it’s a real mix of the old and new: the heritage and the innovation – totally Burberry.

I haven’t even got around to mentioning all the incredible digital innovations which Burberry have included in the space, read more about it in my original post ‘Burberry Opens Biggest Ever Flagship’. 

Ode to the magnificent Burberry, FashionBite

Ode to the magnificent Burberry, FashionBite

Last night was not only a celebration of the store, but also the launch party of Burberry’s new watch collection ‘The Britain.’ Having taken the concept in-house, Bailey has had a direct hand in the design of the watches, inspired by iconic Burberry pieces such as the trench Mac. The watch collection is really strong and definitely in keeping with the Burberry brand, so I’m sure it will do very well. I chatted to one of the sales assistants – who was brimming over with excitement about the new store concept and how inspiring it is to work in (I bet!) – he told me that the first drop of watches was unisex and there would be a ladies’ collection launching in February.

Ode to the magnificent Burberry, FashionBite

If you haven’t already popped down, Burberry’s Regent Street store is a must-see on your to-do list. The iconic British brand has revolutionised the retail concept for 2012 and this store is sure to become a landmark location on Regent Street.

Emily @FashionBiteSign-Up To FashionBite’s Weekly News

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