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Burberry Opens Biggest Ever Store On Regent Street

Burberry flagship store, Regent Street, FashionBite 1

Iconic British brand Buberry has opened its biggest ever store on Regent Street, just in time for the start of London Fashion Week (thanks guys!)

The store takes up over 44,000 sq ft and aims to blur the boundaries between the physical and the digital. Burberry is renowned for being ultra ahead of the game when it comes to all things digital and its flagship store is no exception. Features include mirrors, which turn instantly into screens with runway footage and exclusive videos and a new RFID technology, which has been woven into selected garments and accessories, triggering bespoke multimedia content relevant to the product (so cool!)

Burberry flagship store, Regent Street, FashionBite

Burberry flagship store, Regent Street, FashionBite Burberry flagship store, Regent Street, FashionBite Burberry flagship store, Regent Street, FashionBite

The Grade II-listed location has undergone extensive renovation (as you can see from the pics!) to restore many original features. Burberry said: “The store will bring together product, brand, music and entertainment to offer a cultural, experiential and innovation hub celebrating Britishness.”

This is a landmark opening for Burberry and is sure to become a destination store on Regent Street – definitely one worth checking out!

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