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UGG Australia Opens Flagship Store in Piccadilly

UGG Spring/Summer 2012 Wedges, FashionBite

UGG Spring/Summer 2012 Wedges

FashionBite Reporter: Marianne Gray

FashionBite was invited for a sneak peak at UGG Australia’s new Flagship store in Piccadilly, on the eve of its opening this week. Inside the brand new store we got  a close-up look at the latest ranges and were treated to cocktails and gelato inspired by their Spring/Summer 2012 collection.

A far cry from the cosy boots which made the brand famous, UGG’s Spring/Summer collection mixes comfort with glamour pairing bright scarf prints with cushioned soles and sturdy wedges and some gorgeous accessories to match: we loved the straw convertible tote and mini scarf bags.

UGG Collection Gemma, FashionBite

UGG Collection Gemma

Even more glamorous was the Italian hand-crafted UGG Collection, and one shoe in particular. Inspired by the aquatic beauty of the Adriatic Shore, the Gemma (more exotic than the name suggests) combines stingray leather with a five inch rosewood platform and oozes that slightly OTT Mediterranean glamour that is particularly appealing at this time of year.

The ‘I Do’ collection took a little more persuasion. These Bridal booties, complete with sequins and Swarovski crystals, could be the perfect addition to pre-wedding pampering, just be sure to change into something a little more elegant to walk down the aisle.

Bailey Bling I Do Boot, FashionBite

Bailey Bling I Do Boot

 In keeping with the weekend’s Jubilee spirit, UGG Australia Piccadilly is celebrating its official opening with a street party featuring live music from up-and-comers Looceedee and complimentary gelatos. The party continues until Tuesday 5 June so head to Glasshouse St, Piccadilly to take a look at the new store and sample some of UGG’s summer delights.

FashionBite xx

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