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NW3 – ’70’s inspired prints dominate for spring

NW3, spring/summer 11

NW3, spring/summer 11

NW3, spring/summer 11

NW3, spring/summer 11

NW3, spring/summer 11

NW3, spring/summer 11

NW3, spring/summer 11

NW3, spring/summer 11

NW3, spring/summer 11

NW3, spring/summer 11

NW3, spring/summer 11

NW3, spring/summer 11

NW3, spring/summer 11

NW3, spring/summer 11

NW3, spring/summer 11

NW3, spring/summer 11

NW3, spring/summer 11

NW3, spring/summer 11

NW3, Hobbs’ younger sub-brand, unveiled a collection of ’70’s inspired, paisley-style prints for spring/summer – in keeping with the overall ’70’s trend for next year.

Printed jumpsuits, shift dresses and crochet knee length skirts were accessorised with matching headscarves.

I’ve seen the headscarf look at a lot of high street press days for spring, it reminds me a bit of Roksanda Ilincic’s catwalk show at London Fashion Week in September – she rocked the ’70’s vibe with a beautiful, feminine colour palette and long, flowing silk headscarves.

I wrote the blog for OnOff at London fashion Week and reviewed her runway show. Check out my post for more details: London Fashion Week Day 4

Back to NW3, I’m still undecided about the sub-brand. I love it’s heritage- the name comes from Hampstead’s post code, NW3- the location of Hobbs’ first store. The NW3 branding, namely a gold coin, is based on the original currency used in Hampstead a few centuries ago. The idea was to have regionalised currency so people would have to buy local and stay local..makes sense!

The attention to detail is impressive, the NW3 coin is cleverly woven throughout dresses and jackets, into lining and stamped on buttons.

When the sub-brand first launched last year, I thought the collection was really strong but it was autumn/winter. I’m wondering if it works better with warm jumpers and riding boots..?

The jury’s still out for NW3, but I do like that blue butterfly print jumpsuit..!

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