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The Outnet moves to reassure customers after site crashes

The Outnet has issued a statement after its website crashed on Friday.

The site crashed following the huge surge in traffic to its £1 designer sale- leaving many customers annoyed and upset.

The online world has been awash with tweets, blog posts and comments on the whole experience.

The Outnet director Stephanie Phair says:

“I wanted to personally say that we have been listening to all your comments. First and most importantly, I want to say sorry for the frustrating experience that many of you had. You have shown incredible interest in our site and we do not take that lightly.

“Clearly, while we were prepared for the volume of traffic the sale would deliver, in some markets, the UK mainly, we were overwhelmed by the speed at which you came to the site. This remarkable volume –up to 9 orders a second – led the site to crash for many of you, and I want to say that we are very sorry to all those who didn’t get to buy anything at the sale, but delighted for the thousands of lucky ones amongst you that did walk away with a £1/$1 bargain from theOutnet.

“We want to thank all of you for being part of our first year celebrations. With each event we are working hard to fix issues that arise, and want to say that we fully intend to offer you further bargain shopping opportunities in the future. Thank you again, Stephanie.”

Did any of you have problems getting on the site..? Did you manage to buy anything?

I tried in vain to get on for about 3 hours, when I eventually did everything had sold out..gutted! It was frustrating, but I think The Outnet had a genuinely unprecedented level of visitors and the website just wasn’t geared up for that level of traffic..9 orders a second!

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1 Comment

  1. Holly Sutton says:

    I too couldn’t get onto the site at all. The whole offer sounded too good to be true and it obviously was!

    I don’t buy their excuse that they didn’t expect such huge volumes of traffic. You had to register for the sale, so they knew how many people would accessing the site that day. They should have stopped registering people when they knew they had reached their capacity. Or extended their capacity ahead of the sale.

    From a PR perspective I this launch was a total flop and damaging to their brand. Maxing out their online capacity is a rooky mistake and I’d expect far better from an exclusively online store.

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