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Whistles to debut new Roksanda Ilincic collection online today

Whistles is launching a preview video of its latest collaboration with designer Roksanda Ilincic today at 4pm.

This is the second Roksanda Ilincic dress collection for Whistles and follows a fabulous catwalk show at London Fashion Week this season featuring Roksanda’s mainline range, see fashionbite’s post Sonia Rykiel for H&M:why we love designer tie-ups.

The collection of ten dresses take their names from poisonous British wild flowers and combine tailored cotton alongside diaphanous silks.

Half the dresses are structured, presented in a palette of midnight blue and nude. Complementing the structured pieces are five dresses in soft silks in a range of summer colours from sour apple to buttery yellow.

Whistles chief executive Jane Shepherdson said: “‘This second collection that Roksanda has designed for us is even more exquisite than the first. She has created a fairy tale range of just 10 dresses that are instantly recognisable as hers, and showcase her signature combination of elegance and edginess perfectly.”

Roksanda said: “The collection was inspired with the feelings that summer brings in all of us: fun, happiness and lightness! I wanted to project all those feelings into the clothes. The collection continues in the same spirit as last season’s, which is to appeal to women of all ages.”

The Roksanda Ilincic for Whistles spring summer ’10 film will debut today at 4pm on Whistles’ website and run until midnight tonight, giving customers an exclusive first glimpse of the collection before it goes on sale at the end of March.

You’ll also be able to reserve your favourite pieces in advance via a pop up window…can’t wait!

After midnight, the footage will be removed and no longer be visible until the official launch at Whistles St Christophers Place store on March 25.

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