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Sarah Jessica Parker signs up to fashion label

Sarah Jessica Parker has been snapped up by iconic New York fashion house Halston. She will head up its secondary, more contemporary line Halston Heritage as chief creative officer. She is seen pictured (above) wearing Halston Heritage on the set of Sex and the City 2, out in May.

This is the first time SJP has put her hand to the creative development of a fashion label and if she’s anything like her on screen character, I’m sure it will be a huge success.

Halston Heritage takes designs from the brand’s archives and updates them with a modern twist, but the brilliant thing is..the price points! The white dress (pictured above) would retail for £220, much more affordable than Halston’s mainline collection, or most of Sarah’s SATC outfits!

Sarah Jessica Parker has also taken an equity stake in the fashion house, whose investors include Harvey Weinstein and Jimmy Choo founder Tamara Mellon, and will sit on the board.

It is unclear what SJP’s stake is, but the deal is rumoured to be worth around $5 million (£3.05 million).

Sarah said: “I think this is a brand new kind of business model and it illustrates how serious I am about this position. I think it’s wonderful to feel invested in something.

You can buy Halston Heritage at Start London.

HISTORY OF HALSTON

Roy Halston Frowick was born in Iowa, where he developed an interest in sewing from his mother and began creating hats and altering clothes.

After moving to Chicago with the family, his first big break came when the Chicago Daily News ran a brief story on his fashionable hats. In 1957, he opened a shop and from then on began to use his middle name professionally.

Halston moved to New York City in late 1957, first working for milliner Lilly Daché. He soon made a name for himself and moved to become head milliner for department store Bergdorf Goodman. His claim to fame was designing the pillbox hat Jacqueline Kennedy wore to her husband’s 1961 presidential inauguration.

Halston later moved into womenswear and his brand went on to define the decadent style of the ’70’s.

Halston’s designs became synonymous with Studio 54 and the glamorous, international jet set- worn by the likes of Bianca Jagger, Liza Minnelli and Elizabeth Taylor, it oozed sez appeal with silk jumpsuits and fluid jersery dresses. This led Newsweek to name him “the premier fashion designer of all America”.

Halston mainline is now headed up by Marios Schwab, who was recently named creative director. You can buy it online at Net-a-Porter.

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